Archive

Posts Tagged ‘SEO’

Making Your Website Known To The Search Engines

October 4th, 2009
Comments Off

Search engines can offer you highly targetted traffic, simply because visitors who find your site have searched for what you are selling. You should first make an effort to make your website visible to search engines before they can send you the people looking for your website. Learn more about Google.com through google secret loophole materials.

Each online entrepreneur knows that search engine traffic can spell more money to the business. To make sure you get the full advantage of what search engines offer, you should make sure they search engines see your website in the first place. Search engines use spiders to look for your site. These programs crawl the web and simply find websites that will be indexed into the search engines. Read the following guidelines below to make sure your websites are indexed by the search bots.

Do you know that search engines cannot make sense of flash sites? They are only able to sort through text and little videos and images. So, search engines will not make sense of your site if it is full of animation and pictures and with little text. To better understand what the search engines see, view the source code of your website. If you don’t see the text in the HTML code,search engine spiders won’t see it either. Spiders search for text and they consider this content.

One of the key components your content should have is your target keyword. You must analyze what keywords are relevant to your site and predict which one’s people will type in the boxes of the search engines to find you. Your target keywords should be in your website title. It makes sense to put good keywords in the title since it usually describes what a website is all about. The description of your site should also contain your top keywords but not over use keywords. You could be penalized by the search engines if a keyword is repeated too many times within a page.

If you get to make search engines love your website, you can take advantage of the highly targeted visitors looking for you. Do this and receive the gifts of search engine love.

Safe Internet Blog , , ,

+600 reviews on Internet Marketing Products – starting with WordPress blog essentials

August 16th, 2009
Comments Off

backlinks

BREAKING NEWS: Calling all WordPress Blog Owners

About me

Until recently I tested Internet Marketing software and methods and published the results on a number of blogs. I answer hundreds of questions a week on my blog from Internet Marketers of all different backgrounds and levels of skill. Naturally my work makes me a modest ’salary’ but I have a serious reason for doing what I do and this is to help people who are genuinely determined to create an income to support them selves and their dependents.

From my work I find that probably half of the Internet marketing community are bona fide people but the problem is a significant number of them are not very proficient at what they do and teach. Until recently the results of my evaluations have been distributed on a small number of sites whose owners have asked me to contribute in return for assisting me in my evaluations.

Over 600 reviews

Over a five year period I have evaluated more than 600 products and I will only be publishing reviews on products that are still on the market. All of the products I review on my blog have been or are at present being used by me.

Simple to use and organised directory

To help you make the decisions that will work best for you I am going to organise the product summaries into a simple and easy to use index and every product will be classified by the amount of  experience required, cost, effort and how soon you can expect to see results.

First Report – The ‘blueprint’ for WordPress blog success

WordPress Blogs are arguably the easiest way to get started in Internet Marketing so I am going to begin with a set of reviews of products that can turn these search engine magnets into cash machines. Everyone should have a blog and I am passionate about blogging as a significant amount of my income comes from blogs but and however I am conscious that installing a blog can be not straightforward so if you join my list I will show you step by step how to do this.

Create once and replicate

I will also share with you a ‘cut and paste’ strategy anyone can use with blogs so once you have created one blog and mastered the art of getting an income from it then you just replicate it over and over again. I have a basic rule of ‘getting a rope across the river’ before commencing on any large amount of work so I always commence with building a prototype that I evolve into a blueprint that I can evaluate, refine and replicate, to do this you have to really understand what methods and tools you need to use.

No bullshit, just answers.

So if you have a WordPress blog or you need some real assistance with your purchases of Internet Marketing products then please do join my list at www.backlinksclinic.com.

See you there

NJC

Safe Internet Blog , , , , , , ,

Looking For Keyword Search Tool?

August 13th, 2009
Comments Off

 

People who are first-timers on online business ventures would usually wonder what the big deal is for keywords or key phrases and why some people would use up their time in doing keyword research. Well, one thing’s for sure, keywords are the essential things that one can have if he wants to earn money through online business. He should be very aware of what most individuals would enter in their respective search bars like Yahoo or Google so they can easily find the things they need to find or what to buy. Keywords tools are the very first thing that they need to have in order to keep up with the competition. Competition is tight in SEO so it would be wise for you to have your own keyword search tool.

But because of so many keywords tools software out there that are being promoted on the Net, you will surely find it difficult to find the one which is best for you but according to some reviews, you need to read them first if you want to know more about keyword tool software. Like for example, you can read a Key Compete review if you want to know something about Key Compete, one of the best keyword tracking tool that any SEO expert should have. He just needs to read this review and see if this is what he’s looking for.

Or you can also read other reviews for other products like SpyFu. You can read a SpyFu review so you can find out more about this other top keyword tracking tool software.

There are still even hundreds of software like these that are constantly being offered all over the Net. But for those who are experts, they will strongly recommend that you should try trial versions of these software and they can be downloaded and installed for free and use it for a limited time only. Some can go for 30 days and others a little longer. Once you have tried something specific and you think it’s the best one for you, you can decide to buy its full version online.

Safe Internet Blog , , , , , , , , , , ,

How To Choose Your Site Keywords and Keyphrases

August 3rd, 2009
Comments Off

When users visit a search engine, they type words in the search box to find what they are looking for. These words are called keywords or keyphrases. Keywords and keyphrases are probably the most important part of your SEO campaign. They are at the foundation of your campaign and you will build on further your campaign according to which keywords you have selected to be your main ones. That is why keyword discovery is so important. Here you will find some advice on how to choose and not to choose your keywords and keyphrases.
The most common mistake that people make in optimizing for keywords is optimizing for their business name. I mean, ranking number one in Google for your business is great, but it will only serve you for these customers that remembered your name at a party or for word-of-mouth referrers. Another mistake is to think about what YOU would want to rank for. Try to be in your potential visitors’ shoes. Visitors will not use professional terminology to find your site. They will use simple, common words – which are usually harder to rank for. Also, it is good to rank for only one-word keywords, but they are usually very competitive and do not attract visitors that are ready to buy. According to analysis, two-word keyphrases are the ones that are being searched for the most, and only 20% of the searched keywords are one-word ones.
One of the best methods of finding the right keywords for your business is learning from competitors. Just don’t get it wrong – you don’t need to copy their keywords. The key trick here is to find relative and less competitive keywords that users might just be searching for as well. Sites that have been in the branch for years are in the top positions and will be your competitors for main one-word keywords. Also, try to combine some of these keywords into two- and three-word phrases that your potential visitors might be searching for. A common mistake of competitors is to optimize for short-tail keyphrases. Yes, long-tail keyphrases do not attract so many visitors, but are therefore less competitive and really pay. Choose your keywords wisely, because they will be the ones that are in your headings, title, links, breadcrumb trails, etc. Since Google does not count metadata as important anymore, the latter are the important placements for your keywords. Some examples can be seen for these pages for apartments, villas and hotels in Bulgaria. Look at the important elements – heading, title and breadcrumb trail. As you can see two-word keyphrases are situated in the heading and the title, and a relative one-word keyword in the breadcrumb.

Safe Internet Blog , , , , , , , ,

How To Optimize Your Site: Page Title

July 28th, 2009
Comments Off

Among all the effort you put into optimizing your site, you should never, never forget on-page SEO. What does this mean? Page titles, page metadata, headings, body text, internal links, off-page link and image alt tags are the elements that count in on-page SEO. Here we are going to discuss how to choose the best title for your page.

The titles of your pages are one of the most important things in the on-page SEO.  They are the very first element in the head section of your site. And what has always counted for Google is prominence. And this goes for the elements in your code too. That is why your title carries so much weight for Googlebot. Another reason why you should put effort in thinking of proper titles is that Google actually uses your page’s title for its SERPs (Search Engine Result Pages). So when you rank with a page for a keyword – the page title is displayed. Also, browsers display the title at the top bar of their window. Thus, a proper title makes it easier to navigate.
In order to have a good title, you need to think of phrases. Prominence and density are the two things you should stick to when thinking of your phrases. The keyword you want to focus on should have the most prominence in your title – it should be in first or second position. It should also exist more than once in your title. But do not push this too far – twice is enough, or Google might think of you for a spammer. You should also think of a call to action phrase – a one that provokes the user (the words “free”, “just now”, “cheap” or just ordinary verbs like “subscribe”, “get” usually do the trick). As for the top bar, you want a title that clearly distinguishes your site from the others, so if an user has multiple tabs open, he can easily go back to your site. Usually this is your brand’s name. But remember – your pages must not have identical titles! Search engines consider these pages to most likely have same content.
Do not write too long titles. The title should be written in proper grammar and should contain about 60-65 characters. Some browsers limit the title’s length, so a longer title would be cut out by this kind of a browser. A long title also decreases the density of your most important keywords.
Of course, the above are not strict rules, but just advice. Doing all this in one title is nearly impossible, but try out different combinations and see what serves you best. You can see some examples at these pages for apartments, villas and hotels in Bulgaria.

Safe Internet Blog , , , , , , , , ,

URL optimization with mod_rewrite

July 28th, 2009
Comments Off

As an experienced developer should know, a commercial site without search engine optimization is not a site at all. Beside keyword and metadata optimization and all other stuff you do for your site, you shouldn’t miss one of the most important things about optimization – the URLs. URLs play a huge role in optimization, because they are the first thing that a search engine checks when crawling. If the URL refers to the keyword that is searched, the site’s main topic is considered to be related with this keyword.

The most important part of the URL is the domain name. This is because Google, Yahoo, Alexa and the rest of the search engines give much value to prominence. And the most promiment part of a web address would be the domain name. After choosing your domain name precisely, the next step is to optimize your site’s structure. The first way to do that is if your site is a static one – you should organize your files into directories. Think of your structure as a tree – imagine if your domain name was the stem of a tree, directories were the branches, and the file names – the leaves. So, you should put your main files into different directories with their directory names set to your keyword. And your file name should contain that particular keyword too. If your directory contains several files that share similar topics, set your directory name to a common word for all of the files. The second way to optimize your URL and also the way that is used for dynamic sites is to use a great function that Apache provides – mod_rewrite. You can see how it works at Apache’s official site. In simple words, what mod_rewrite does is to get the new URL and convert it to a normal URL. However, the new URL is what users and search engines see. So if your real URL is yourdomain.com/script.php?category=135&product=237, your rewritten URL could look like yourdomain.com/categoryname/productname/. Isn’t that great? Examples of pages using mod_rewrite are these pages about apartments, villas and hotels in Bulgaria. Look at the URLs. Do you think these are real directories?

 

Safe Internet Blog , , , , , , , , , ,