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Posts Tagged ‘search engines’

Article Submitter Review

October 30th, 2009
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Article submission services can help you submit the articles that you need to submit to attract the high amount of your traffic that your website needs. Content is the best way to draw consistent traffic to your website. The articles need to written and then the article needs to be submitted to an article website.

The automated article submission is a valuable tool which one uses only to submit written articles to the many offered article bases. People don’t only submit a few articles they submit a numerous amount at any one time in order to receive traffic.

You will save hours using automated service software for your article submissions. You can look for these facts when choosing software. How many directories will your article be submitted? What sites are they submitted? What does the software allow for keyword density and targets?

The key to article marketing is diversity. You must use different version of articles for success. If you want to succeeed, do not submit the same article over and over again.

The keyword you chose causes the spider to us this to place your article in a category. Your keywords in the title and in your first paragraph are important for this reason. Creating content in your article that holds a readers interest should also be part of the keyword process. Using Search Engine Optimization will allow the submissions to have unique tags and targets that guarantee you are on the top of the search page.

When you have this type of access where you can submit an unlimited amount of articles into various directories you are in line for many more visitors reading your articles. Should your articles be of high quality you also stand in line for your articles to be circulated by webmasters and publishers? These people are always on the lookout for good articles.

You want to diversify your backlinks. Using the same anchor text will only get that keyword phrase punished. Try to use at least 100 plus keyword ohrases over time.

After six months of article submitting, you may notice a jump in traffic. Once this happens, fell free to hammer the directories as you can grow your traffic by leaps and bounds.

Then some people decided to offer a service whereby they would do the job of submitting articles for you and assured you that they would post your articles all over the net. This method however has also not proved very fruitful as marketers have to pay large amounts to the companies. The automated article submission program has made all marketers lives so much easier by supplying them will all the submission tools they require.

Every article directory site each has their own rules and formats that they follow. To manually do all of this on your own and to know exactly what every single article directory requires can be daunting at best. Article submission sites can relieve you of all this work.

This software is not meant for the purpose of writing articles it is designed for the purpose of article submission only. The writer still has to produce quality articles before submission and if this is not possible search the net for available freelance writers which will gladly do your articles for you. An article should also be written with valid information as in the best possible way to attract visitors instead of alliterate and appalling articles with misinformation having to be deciphered which most people ignore.

They utilize article submission as a means to showcase their business to many different people. http://nichemarketingexplained.com/903/marketing-with-only-articles/ These articles need to be informative, and of course correctly written with no spelling and grammar mistakes. Anyone who’s done a search before on the internet knows how important that is.

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How To Choose Your Site Keywords and Keyphrases

August 3rd, 2009
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When users visit a search engine, they type words in the search box to find what they are looking for. These words are called keywords or keyphrases. Keywords and keyphrases are probably the most important part of your SEO campaign. They are at the foundation of your campaign and you will build on further your campaign according to which keywords you have selected to be your main ones. That is why keyword discovery is so important. Here you will find some advice on how to choose and not to choose your keywords and keyphrases.
The most common mistake that people make in optimizing for keywords is optimizing for their business name. I mean, ranking number one in Google for your business is great, but it will only serve you for these customers that remembered your name at a party or for word-of-mouth referrers. Another mistake is to think about what YOU would want to rank for. Try to be in your potential visitors’ shoes. Visitors will not use professional terminology to find your site. They will use simple, common words – which are usually harder to rank for. Also, it is good to rank for only one-word keywords, but they are usually very competitive and do not attract visitors that are ready to buy. According to analysis, two-word keyphrases are the ones that are being searched for the most, and only 20% of the searched keywords are one-word ones.
One of the best methods of finding the right keywords for your business is learning from competitors. Just don’t get it wrong – you don’t need to copy their keywords. The key trick here is to find relative and less competitive keywords that users might just be searching for as well. Sites that have been in the branch for years are in the top positions and will be your competitors for main one-word keywords. Also, try to combine some of these keywords into two- and three-word phrases that your potential visitors might be searching for. A common mistake of competitors is to optimize for short-tail keyphrases. Yes, long-tail keyphrases do not attract so many visitors, but are therefore less competitive and really pay. Choose your keywords wisely, because they will be the ones that are in your headings, title, links, breadcrumb trails, etc. Since Google does not count metadata as important anymore, the latter are the important placements for your keywords. Some examples can be seen for these pages for apartments, villas and hotels in Bulgaria. Look at the important elements – heading, title and breadcrumb trail. As you can see two-word keyphrases are situated in the heading and the title, and a relative one-word keyword in the breadcrumb.

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How To Optimize Your Site: Page Title

July 28th, 2009
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Among all the effort you put into optimizing your site, you should never, never forget on-page SEO. What does this mean? Page titles, page metadata, headings, body text, internal links, off-page link and image alt tags are the elements that count in on-page SEO. Here we are going to discuss how to choose the best title for your page.

The titles of your pages are one of the most important things in the on-page SEO.  They are the very first element in the head section of your site. And what has always counted for Google is prominence. And this goes for the elements in your code too. That is why your title carries so much weight for Googlebot. Another reason why you should put effort in thinking of proper titles is that Google actually uses your page’s title for its SERPs (Search Engine Result Pages). So when you rank with a page for a keyword – the page title is displayed. Also, browsers display the title at the top bar of their window. Thus, a proper title makes it easier to navigate.
In order to have a good title, you need to think of phrases. Prominence and density are the two things you should stick to when thinking of your phrases. The keyword you want to focus on should have the most prominence in your title – it should be in first or second position. It should also exist more than once in your title. But do not push this too far – twice is enough, or Google might think of you for a spammer. You should also think of a call to action phrase – a one that provokes the user (the words “free”, “just now”, “cheap” or just ordinary verbs like “subscribe”, “get” usually do the trick). As for the top bar, you want a title that clearly distinguishes your site from the others, so if an user has multiple tabs open, he can easily go back to your site. Usually this is your brand’s name. But remember – your pages must not have identical titles! Search engines consider these pages to most likely have same content.
Do not write too long titles. The title should be written in proper grammar and should contain about 60-65 characters. Some browsers limit the title’s length, so a longer title would be cut out by this kind of a browser. A long title also decreases the density of your most important keywords.
Of course, the above are not strict rules, but just advice. Doing all this in one title is nearly impossible, but try out different combinations and see what serves you best. You can see some examples at these pages for apartments, villas and hotels in Bulgaria.

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URL optimization with mod_rewrite

July 28th, 2009
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As an experienced developer should know, a commercial site without search engine optimization is not a site at all. Beside keyword and metadata optimization and all other stuff you do for your site, you shouldn’t miss one of the most important things about optimization – the URLs. URLs play a huge role in optimization, because they are the first thing that a search engine checks when crawling. If the URL refers to the keyword that is searched, the site’s main topic is considered to be related with this keyword.

The most important part of the URL is the domain name. This is because Google, Yahoo, Alexa and the rest of the search engines give much value to prominence. And the most promiment part of a web address would be the domain name. After choosing your domain name precisely, the next step is to optimize your site’s structure. The first way to do that is if your site is a static one – you should organize your files into directories. Think of your structure as a tree – imagine if your domain name was the stem of a tree, directories were the branches, and the file names – the leaves. So, you should put your main files into different directories with their directory names set to your keyword. And your file name should contain that particular keyword too. If your directory contains several files that share similar topics, set your directory name to a common word for all of the files. The second way to optimize your URL and also the way that is used for dynamic sites is to use a great function that Apache provides – mod_rewrite. You can see how it works at Apache’s official site. In simple words, what mod_rewrite does is to get the new URL and convert it to a normal URL. However, the new URL is what users and search engines see. So if your real URL is yourdomain.com/script.php?category=135&product=237, your rewritten URL could look like yourdomain.com/categoryname/productname/. Isn’t that great? Examples of pages using mod_rewrite are these pages about apartments, villas and hotels in Bulgaria. Look at the URLs. Do you think these are real directories?

 

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