Marketing management software is highly beneficial for someone who has just started their small scale business so that he doesn’t have to hire many people to manage the business. Managing the business and profits with the help of a marketing management software will be much easier for those who are still new to marketing and managing business.

To analyze the state and the situation of the business these software products will let you summarize them all in graphs and charts. This sort of statistics analysis would take a huge amount of time and a useless effort if management software is not available.

Providing superior marketing abilities to the clients is the main object of marketing management software. Radio and TV commercial management, door step marketing management are just a few other activities which you can manage by a marketing management software.

With a marketing management software you can give a whole new meaning to the relationship between you and your marketing manager. Not to mention that it could also eliminate the concept of the marketing manager and replace it by a virtual marketing manager. Marketing management software will cut down the work of a marketing manager by 40-50%. That is just the quantitative work, but the time taken for those work is immense. In this regard implementing proper marketing management software will let you merge the marketing department with the administrative department.

Marketing management software will not only be your computer aided help to manage the business but also a sort of a trusted business partner which will guide you towards your goal throughout the year. Choosing the time and place where you’d wanna make plans for your future marketing without having to arrange a meeting is very much a relief. To gain all these benefits find the best possible marketing management software for you in the internet.

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New relational and scripting features were added to the FileMaker software in 1995, for example, and the popularity continued to grow. In 1997, users of FileMaker software Version 4.0 were able to take advantage of FileMaker Pro databases with a plug-in architecture much like Photoshop that allowed third-party developers to add various non-native functionalities. Other FileMaker solutions were also introduced this year, including a Web Companion that allows the database to perform like a Web server. Various other FileMaker plugs introduced this year enabled the user to add customized features, use the database like a FTP client, perform external file operations, and send messages to remote files.

2004 saw yet another revolutionary FileMaker product revamp with the unveiling of Version 7. Now the FileMaker Pro databases support files as large as 8 terabytes, with each individual field supporting as much as 2 gigabytes. Users can also utilize multiple tables per file and a graphical relationship editor with related tables that are displayed in a form resembling the entity-relationship diagram. A FileMaker developer certification program also introduced this year, as there has been and continues to be a growing number of professional developers working with this software program.

Since then, other changes to the FileMaker Pro product family have included expanded feature sets, an integrated Web viewer, quick start screen, conditional formatting, hyperlinked pointers into databases, external SQL links, scripts that are triggered by user actions, and a redesigned user interface.

FileMaker Inc., which is a subsidiary of Apple Inc., originally released the first generation of this software as a DOS app (Disc Operating System application), which was then developed primarily for the Apple Macintosh. FileMaker Pro has been available for all Microsoft Windows users since 1992, however, as well as Mac OS users and in heterogeneous environments. Large organizations often use FileMaker pro databases that are accessed through massive server networks, but it is also available as a desktop application and a web-based configuration.

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Listed here are some of the main advantages, considerations and the possible risks to conducting employee satisfaction surveys online.

Advantages

Identify Problems – Surveys are can be very effective in identify problems areas before they become serious, especially those that are hidden from senior management.

Working Environment – From something small like a broken chair to the more serious problem of sick building syndrome that can result in personnel experiencing headaches; eye, nose, and throat irritation; a dry cough; dry or itchy skin; dizziness and nausea; and difficulty in concentrating. Surveys that focus on the environmental aspects of an organization will ensure that areas of concern are identified in a manner that can be properly measured and controlled.

Remuneration & Benefits – Measure and monitor how satisfied personnel are with their remuneration and benefits.

Mood and Moral – Provides a simple but effective method to measure and monitor the mood and moral of an organization.

Benchmark – In the same way that an organization will consider their financial position by comparison with previous years, so the regular use of online surveys will allow an organization to monitor and measure their progress and development in non-financial terms.

Processes & Procedures – As businesses evolve some of the traditional processes and procedures can become antiquated, personnel are often the first to know and the last to be asked. Businesses evolve and the business processes need to be regularly re-aligned.

Training – Lack of proper training is a common cause of dissatisfaction among employees and can lead to more serious problems such as stress.

Communication – For an organization to run efficiently good internal and external communications are essential, surveys can provide a method to help organizations to monitor and measure how well an organization communicates.

Goals and Objectives – Surveys can measure and monitor the extent that the personnel are aligned with the senior management’s business goals and objectives.

Cost Effective – Using survey questionnaire software surveys are quick and easy to create, simple to deploy and will provide real-time results.

Compliance – To properly comply with an ever increasing array of regulations the modern organization needs to be able to disseminate information throughout the organization and ensure, through records, that the information has been received, and importantly, understood. Online surveys provide organization with a cost effective method to meet many of their obligations.

Keeping the Initiative – It is always better for management to ask than be told. By conducting periodic employee satisfaction surveys the management is able to retain the initiative in trying to identify problems that could otherwise metamorphose into demands.

Considerations

Management Backing – A survey that is both sanctioned and has the support of senior management will go some way in ensuring that any action required, based on the survey findings, will be implemented.

Ask the right questions – Consider careful the questions being asked. If the survey is perceived by employees of just trying to tick the right boxes the survey could result in more negative attitudes.

A survey that is to be conducted annually should try and ask questions that will provide senior management with an overall health check of the organization.

Avoid questions that are specific to individual departments or personnel. Consider running separate one-off surveys that can be targeted at specific personnel if some areas of the organization require detailed investigation.

Incentive – Most employees will feel that by being able to give their opinions that they are already stakeholders in the exercise and will be happy to participate in the survey as they will expect to benefit from the process.

However, to help improve the overall response rate some incentive could be used and it could also be used to encourage early participation.

Small incentives could be awarded to all employees or all participating employees could be entered into a prize draw in the hope of receiving a more substantial prize.

Anonymous – The decision to allow respondents to remain anonymous or not needs careful consideration. Surveys that are conducted anonymously may encourage employees to be more honest, however, the anonymity may also encourage some individuals to make wild accusations that can not be substantiated and cause unnecessary concern. It is often better to keep everything ‘on the record’ rather than ‘off the record’.

Where survey respondents are known there is the opportunity to chase for surveys that have not been completed and also to follow up on some issues directly with those employees who have raised them as problems.

Comments – Keep free text comments to a minimum because they are difficult and time consuming to measure and analyze.

Limit the number of questions that allow for free text responses, usually a question at the end of the survey that asks for general comments is sufficient and very effective; consider conducting further surveys to follow-up where the earlier survey identifies areas where additional and more specific information is required.

Risks

Management – Some managers can regard any form of employee consultation as a sign of weakness and may have a tendency to dismiss out of hand any negative comment.

Warts and All – A survey is likely to reveal warts and all. Employee satisfaction surveys may expose that the senior management’s top down view differs noticeably from the employees’ bottom up view and that once problems have been exposed senior management could not claim ignorance and may be forced to act.

Non-Action – Many employees will invest time and effort in participating in a survey and their hopes and expectations will be raised. If nothing is done post survey to address the issues that have been raised by the survey then employees may develop a cynical attitude and make it more difficult to obtain employee feedback in future.

Management should be prepared to formally recognize and respond to any issue that is raised as a result of conducting a survey even if the demands of employees are not to be met. If senior management agree to address and resolve some issues then action needs to have started before any further survey is scheduled.

Can Cause Problems – Where surveys reveal, or bring problems, to the surface there could be a tendency for senior management to blame the messenger.

Summary

The benefits of conducting regular online employee surveys can be considerable, but for surveys to be effective important upfront considerations need to be made. Although the process of conducting a survey can be therapeutic in itself it is the post-survey analysis, response and action that will ultimately determine how useful and effective the process has been.

For a sample employee satisfaction survey: Employee Satisfaction Poll

Many organizations who have bit the bullet and conducted their own internal employee satisfaction surveys have often relied on word-processors to allow them to design and compile a survey, then gone through the effort of printing and distributing the survey and spent time chasing and collecting the completed surveys and then even more time transferring the survey response information into a meaningful management report.

Fortunately with the introduction of the Internet and hosted survey websites what was once a time consuming, resource hungry, long winded and cumbersome process is now slick, quick and easy.

Document here is a step by step guide to help implement a survey that will bring considerable benefits to any organization.

Step 1 – Identifying the Need

There are many reasons an organization might need a survey. Listed below are a few of the common reason why organizations conduct employee satisfaction surveys.

Event Driven Drivers

If your organization is about to embark, or is going through, a process reengineering program a series of employee surveys can assist in managing the change program, measure the effectiveness of the change, help to deliver a ‘message’ and gather valuable feedback throughout the change cycle.

For organizations that are experiencing rapid growth employee surveys can monitor internal communications and management structures to ensure that employees are aware of their reporting and management responsibilities.

If an organization is suffering from poor moral stemming from either internal or external influences an employee survey can be used to identify what the specific concerns of employees are so that those concerns can be properly addressed.

An employee survey can help an organization identify the underlying cause of employee unrest that may results in an increase of staff turnover and through the survey findings help find solutions.

Periodically

As part of a periodic assessment, surveys will help an organization review their personnel and monitor on an individual level job satisfaction, training and career development.

Employee surveys will allow the senior management team the opportunity to look at what makes their organisation tick and confirm, or not, that their ‘top down’ view matches the reality and ‘bottom up’ perspective of their employees.

Employee surveys will help an organization establish good employee/employer communication that will in turn bring direct and indirect benefits.

Step 2 – Management Support

It is always desirable and sometimes essential to have management support for a survey but where a management team might have grown complacent and detached from their employees the survey results may be all that is required to get them to positively reengage with the business and employees.

Some organization may be fortunate in that the senior management recognize and drive the need for employee surveys, while in others the management may need to first be convinced of the direct and indirect benefits an employee survey will bring.

The degree that management commit to an employee survey will have a bearing on the nature of the survey and to some extent will help determine what questions.

A management that is supportive of the initiative may have specific areas of concern that they require feedback on or they may give the go ahead simply because they have no reason to think that the level of employee satisfaction throughout the organization is anything other than high.

In nearly all cases it is good practice to at least try and get management to buy-in to the employee survey from the very start as they have a lot to gain and are in a position to effect any change that is later identified as being required.

Step 3 – Designing the Survey

Compiling an effective survey can take some time and effort but by applying the basics of good survey design and focusing on ‘need to know’ questions and removing the ‘nice to know’ a survey will rapidly take shape.

Determining the exact questions that should be asked will be entirely dependent on the individual organization, its structure and the previously identified primary need and objectives of the employee survey.

At the same time as considering what questions to ask consider how the results are to be analyzed. For example there may be a desire to ask for individual comments but these types of answer formats can be very time consuming and cumbersome to analyze and should therefore be avoided or used sparingly.

With online surveys it is generally better to do a few smaller surveys than one very long survey as the longer the survey the higher the drop out rate will be.

Step 4 – Proof Reading And Testing

Spelling, Grammar and Clarity

Before the survey is published carefully check that there are no spelling and typing mistakes or incorrect grammar. It is recommended that you always have a colleague who has not been involved in the survey design to proof read the survey with clean eyes before the survey goes live, if no colleague is available try to take a break before checking through the survey again.

Say What You Mean and Mean What You Say

When checking the survey consider the survey from the respondent’s viewpoint, you may know what you mean by each question but will the employee?

Allow the Respondent to Answer Truthfully

Check that for closed questions where the employee will be required to choose from a number of available responses; have allowed the employee to answer accurately? Make good use of responses like ‘No Comment’, ‘Not Applicable’ or ‘Don’t know’ where you have made the question mandatory but the employee may not be able or wish to answer.

Consider allowing the employee to include an ‘Other’ answer but also appreciate that ‘Other’ answers will add to the complexity when analyzing the survey results.

Don’t Require A Response To Questions That May Not Have One

Check that for any questions that you have made mandatory you do require an answer, for example open questions such as asking for additional comments should not be mandatory unless you definitely require the respondent to write a comment.

Check the Result Data can be Properly Analyzed

Make another check of the survey but this time examine how the results of the survey will be analyzed. Consider how you are likely to want to analyze the survey data, have you asked the right questions to be able to perform detailed analysis? For example if you wanted to view the detailed response data from the perspective of the different genders, or maybe departments, check you have asked the employee to indicate their own gender and/or department.

Don’t Ask More Questions than you Need to

Consider all the questions in the survey and ensure that they are all ‘need to know’ questions.

Test The Link And Try Completing The Survey

Publish the survey and then send the survey’s link to colleagues who will be able to help you test the survey. By completing the survey yourself you will get a feel for how the respondent will view the survey. From your own and the feedback of your colleagues stop and fine tune the survey as required.

Repeat this process until you are happy with the survey.

Check The Data

Take the time to view the online results of the test data and ensure that the data is being collected and can be analyzed in a manner that will give meaningful results.

Step 5 – Promoting And Deploying The Survey

Where the vast majority of employees have access to the Internet or company intranet deploying an online survey is easy, either via email and/or by establishing a link to the survey from your own website or the Intranet.

If there are employees that do not have direct access to the Internet there may be a number of alternatives that can be used such as issuing the survey in printed form, providing access through a shared terminal or giving them an incentive to complete the survey at home.

Anonymous Responses?

You have a choice to allow all surveys to be completed anonymously. A survey where respondents are allowed to be anonymous may encourage employees to speak their minds promoting ‘a warts and all’ approach, in turn giving management an opportunity to nip potentially serious problems in the bud.

However, allowing anonymous comments also allows employees to be more flippant and cavalier with their responses. Some organizations would therefore only want to consider comments where employees are prepared to stand by their convictions and that will also provide an opportunity to follow up the specific concerns of individual employees.

Deciding to allow anonymous responses or not will mainly be down to the individual organization, the specific nature of the survey, the type of survey, the management style and the existing employee/employer relationship.

Step 6 – Monitoring The Survey

While the survey is in progress you are able in to view the real-time results online and the number of surveys that have been both started and completed.

If after a few days the number of completed surveys falls short of the expected target it is advisable to send periodic reminders to employees asking them to complete the survey.

Step 7 – Analyzing The Results

There are no hard and fast rules for analyzing the data. Much will depend on the specific survey, the questions that are asked and the number of responses that are received.

Most surveys will benefit from many of the results being displayed in graphical as well as tabular form.

When first analyzing survey data often a number of ‘headline’ results will immediately stand out that will provide you with a general overview and, providing the right questions have been asked, give you an instant assessment of the mood throughout the organization as a whole.

Where the results give areas of concern a more detailed analysis may be advisable. For example if employees were asked if they felt the organization provided equal opportunities to both genders it would be useful to have a gender split and if say 25% gave a negative response the ability to drill down further to see what the gender split was of the 25% that answered negatively. Was the negative view shared by employees of both genders, is it a view held throughout the organization, or is it one that is limited to a particular gender and/or a particular department?

There is a method of reporting that presents the result data in tabular and/or graphical form allowing those who are interested in the results to view the raw data.

As a complement to the first, another method is to study the results and provide an analysis of the data and offer an opinion as to what the meaning is behind the results, what circumstances may have contributed to the results being as they are and in cases where the results have exposed negativity, propose initiatives that could address and resolve the problems . If the analysis is done by a single individual it is likely to be a personal opinion, if done collectively by a committee it is still likely to be more objective and possibly open to interpretation.

Step 8 – Post Survey Action

The most important step is more likely to be the last. An employee survey will either confirm that the perfect organization exists or it will highlight areas that are less than perfect by identifying individual and common concerns.

It may prove necessary to conduct further, more detailed surveys, to target specific areas. For example the survey may reveal that employees working in a particular department are collectively unhappy, but the reasons for their dissatisfaction may not be clear. A specifically targeted follow-up survey may help reveal the root causes.

When employee surveys are run on a regular basis an organization that has a track record of addressing the issues highlighted by surveys will see their efforts rewarded in the results of subsequent surveys. Almost all organizations have some problems and it helps an organization’s moral to see that a channel is available that will allow problems to be highlighted, addressed and resolved.

Summary

It is hoped that these guidelines will help an organization conduct successful employee satisfaction surveys, they are however, only a guide.

Each organization is different in style and structure and that will directly influence the tone and nature of the survey and will also dictate what the primary and secondary reasons are for conducting a survey.

By utilizing existing technology and conducting surveys online you are now able to monitor the heart beat of an organization, quickly, easily and, by using websites like www.surveygalaxy.com, at minimal cost.

The same is true when considering the level of employee satisfaction. Dissatisfaction can spread rapidly throughout an organization and before you know it you can have morale problems that can be hard to resolve.

To ensure that your employees are satisfied you need to appreciate any day to day concerns that they may have and deal with them quickly. Keeping the initiative is vital and it is nearly always better to give a little and often.

This turns out be just a vicious circle. Fixing problems when they are small is also when they are at their cheapest to fix. And taking the initiative without being prompted puts the manager in a position of strength, which also suits the employees. Employees like strong, confident management and a proactive approach generates respect not least because someone has taken the time to understand some of the employees’ issues.

Compare that with those managers who are out of touch. They arrive late at a problem so they are on the defensive, and with their credibility eroded they have to concede to demands which in turn leads to further and less reasonable demands. It’s not big and it’s not clever.

The question is how one goes about monitoring the morale of a company without throwing money at the problem and without the luxury of having spare time?

An online employee survey. They offer a solution that is quick, easy and low cost. Surveys can be written and deployed in seconds, using email, web links and social networks invitations can be sent out immediately and for free and the results are collated and displayed in real time.

The ideal delivery mechanism is the corporate internet.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the real-time results that are a by product of online surveys the mood of the employees can be accurately gauged and individual and collective concerns highlighted.

Using the survey results companies can quickly identify problem areas and follow-up surveys can be used to target specific concerns. With good intelligence managers are able to identify specific problems and prepare a considered response.

Conducting regular surveys will allow organizations to address small problems in a timely manner and avoid ‘the straw that broke the camels back’ syndrome where a relatively insignificant incident unleashes a torrent of pent up frustration.

It should not be forgotten that most employees appreciate being consulted and asking their opinion is not seen as a sign of weakness but an indicator of good decision making.

It’s unusual to find a solution to management problems that is quick, easy and won’t break the bank but here one is.