The benefit of running an annual employee survey has for a long time been widely accepted but many organizations have been put off by the amount of effort that is required.
Many organizations who have bit the bullet and conducted their own internal employee satisfaction surveys have often relied on word-processors to allow them to design and compile a survey, then gone through the effort of printing and distributing the survey and spent time chasing and collecting the completed surveys and then even more time transferring the survey response information into a meaningful management report.
Fortunately with the introduction of the Internet and hosted survey websites what was once a time consuming, resource hungry, long winded and cumbersome process is now slick, quick and easy.
Document here is a step by step guide to help implement a survey that will bring considerable benefits to any organization.
Step 1 – Identifying the Need
There are many reasons an organization might need a survey. Listed below are a few of the common reason why organizations conduct employee satisfaction surveys.
Event Driven Drivers
If your organization is about to embark, or is going through, a process reengineering program a series of employee surveys can assist in managing the change program, measure the effectiveness of the change, help to deliver a ‘message’ and gather valuable feedback throughout the change cycle.
For organizations that are experiencing rapid growth employee surveys can monitor internal communications and management structures to ensure that employees are aware of their reporting and management responsibilities.
If an organization is suffering from poor moral stemming from either internal or external influences an employee survey can be used to identify what the specific concerns of employees are so that those concerns can be properly addressed.
An employee survey can help an organization identify the underlying cause of employee unrest that may results in an increase of staff turnover and through the survey findings help find solutions.
Periodically
As part of a periodic assessment, surveys will help an organization review their personnel and monitor on an individual level job satisfaction, training and career development.
Employee surveys will allow the senior management team the opportunity to look at what makes their organisation tick and confirm, or not, that their ‘top down’ view matches the reality and ‘bottom up’ perspective of their employees.
Employee surveys will help an organization establish good employee/employer communication that will in turn bring direct and indirect benefits.
Step 2 – Management Support
It is always desirable and sometimes essential to have management support for a survey but where a management team might have grown complacent and detached from their employees the survey results may be all that is required to get them to positively reengage with the business and employees.
Some organization may be fortunate in that the senior management recognize and drive the need for employee surveys, while in others the management may need to first be convinced of the direct and indirect benefits an employee survey will bring.
The degree that management commit to an employee survey will have a bearing on the nature of the survey and to some extent will help determine what questions.
A management that is supportive of the initiative may have specific areas of concern that they require feedback on or they may give the go ahead simply because they have no reason to think that the level of employee satisfaction throughout the organization is anything other than high.
In nearly all cases it is good practice to at least try and get management to buy-in to the employee survey from the very start as they have a lot to gain and are in a position to effect any change that is later identified as being required.
Step 3 – Designing the Survey
Compiling an effective survey can take some time and effort but by applying the basics of good survey design and focusing on ‘need to know’ questions and removing the ‘nice to know’ a survey will rapidly take shape.
Determining the exact questions that should be asked will be entirely dependent on the individual organization, its structure and the previously identified primary need and objectives of the employee survey.
At the same time as considering what questions to ask consider how the results are to be analyzed. For example there may be a desire to ask for individual comments but these types of answer formats can be very time consuming and cumbersome to analyze and should therefore be avoided or used sparingly.
With online surveys it is generally better to do a few smaller surveys than one very long survey as the longer the survey the higher the drop out rate will be.
Step 4 – Proof Reading And Testing
Spelling, Grammar and Clarity
Before the survey is published carefully check that there are no spelling and typing mistakes or incorrect grammar. It is recommended that you always have a colleague who has not been involved in the survey design to proof read the survey with clean eyes before the survey goes live, if no colleague is available try to take a break before checking through the survey again.
Say What You Mean and Mean What You Say
When checking the survey consider the survey from the respondent’s viewpoint, you may know what you mean by each question but will the employee?
Allow the Respondent to Answer Truthfully
Check that for closed questions where the employee will be required to choose from a number of available responses; have allowed the employee to answer accurately? Make good use of responses like ‘No Comment’, ‘Not Applicable’ or ‘Don’t know’ where you have made the question mandatory but the employee may not be able or wish to answer.
Consider allowing the employee to include an ‘Other’ answer but also appreciate that ‘Other’ answers will add to the complexity when analyzing the survey results.
Don’t Require A Response To Questions That May Not Have One
Check that for any questions that you have made mandatory you do require an answer, for example open questions such as asking for additional comments should not be mandatory unless you definitely require the respondent to write a comment.
Check the Result Data can be Properly Analyzed
Make another check of the survey but this time examine how the results of the survey will be analyzed. Consider how you are likely to want to analyze the survey data, have you asked the right questions to be able to perform detailed analysis? For example if you wanted to view the detailed response data from the perspective of the different genders, or maybe departments, check you have asked the employee to indicate their own gender and/or department.
Don’t Ask More Questions than you Need to
Consider all the questions in the survey and ensure that they are all ‘need to know’ questions.
Test The Link And Try Completing The Survey
Publish the survey and then send the survey’s link to colleagues who will be able to help you test the survey. By completing the survey yourself you will get a feel for how the respondent will view the survey. From your own and the feedback of your colleagues stop and fine tune the survey as required.
Repeat this process until you are happy with the survey.
Check The Data
Take the time to view the online results of the test data and ensure that the data is being collected and can be analyzed in a manner that will give meaningful results.
Step 5 – Promoting And Deploying The Survey
Where the vast majority of employees have access to the Internet or company intranet deploying an online survey is easy, either via email and/or by establishing a link to the survey from your own website or the Intranet.
If there are employees that do not have direct access to the Internet there may be a number of alternatives that can be used such as issuing the survey in printed form, providing access through a shared terminal or giving them an incentive to complete the survey at home.
Anonymous Responses?
You have a choice to allow all surveys to be completed anonymously. A survey where respondents are allowed to be anonymous may encourage employees to speak their minds promoting ‘a warts and all’ approach, in turn giving management an opportunity to nip potentially serious problems in the bud.
However, allowing anonymous comments also allows employees to be more flippant and cavalier with their responses. Some organizations would therefore only want to consider comments where employees are prepared to stand by their convictions and that will also provide an opportunity to follow up the specific concerns of individual employees.
Deciding to allow anonymous responses or not will mainly be down to the individual organization, the specific nature of the survey, the type of survey, the management style and the existing employee/employer relationship.
Step 6 – Monitoring The Survey
While the survey is in progress you are able in to view the real-time results online and the number of surveys that have been both started and completed.
If after a few days the number of completed surveys falls short of the expected target it is advisable to send periodic reminders to employees asking them to complete the survey.
Step 7 – Analyzing The Results
There are no hard and fast rules for analyzing the data. Much will depend on the specific survey, the questions that are asked and the number of responses that are received.
Most surveys will benefit from many of the results being displayed in graphical as well as tabular form.
When first analyzing survey data often a number of ‘headline’ results will immediately stand out that will provide you with a general overview and, providing the right questions have been asked, give you an instant assessment of the mood throughout the organization as a whole.
Where the results give areas of concern a more detailed analysis may be advisable. For example if employees were asked if they felt the organization provided equal opportunities to both genders it would be useful to have a gender split and if say 25% gave a negative response the ability to drill down further to see what the gender split was of the 25% that answered negatively. Was the negative view shared by employees of both genders, is it a view held throughout the organization, or is it one that is limited to a particular gender and/or a particular department?
There is a method of reporting that presents the result data in tabular and/or graphical form allowing those who are interested in the results to view the raw data.
As a complement to the first, another method is to study the results and provide an analysis of the data and offer an opinion as to what the meaning is behind the results, what circumstances may have contributed to the results being as they are and in cases where the results have exposed negativity, propose initiatives that could address and resolve the problems . If the analysis is done by a single individual it is likely to be a personal opinion, if done collectively by a committee it is still likely to be more objective and possibly open to interpretation.
Step 8 – Post Survey Action
The most important step is more likely to be the last. An employee survey will either confirm that the perfect organization exists or it will highlight areas that are less than perfect by identifying individual and common concerns.
It may prove necessary to conduct further, more detailed surveys, to target specific areas. For example the survey may reveal that employees working in a particular department are collectively unhappy, but the reasons for their dissatisfaction may not be clear. A specifically targeted follow-up survey may help reveal the root causes.
When employee surveys are run on a regular basis an organization that has a track record of addressing the issues highlighted by surveys will see their efforts rewarded in the results of subsequent surveys. Almost all organizations have some problems and it helps an organization’s moral to see that a channel is available that will allow problems to be highlighted, addressed and resolved.
Summary
It is hoped that these guidelines will help an organization conduct successful employee satisfaction surveys, they are however, only a guide.
Each organization is different in style and structure and that will directly influence the tone and nature of the survey and will also dictate what the primary and secondary reasons are for conducting a survey.
By utilizing existing technology and conducting surveys online you are now able to monitor the heart beat of an organization, quickly, easily and, by using websites like www.surveygalaxy.com, at minimal cost.
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employee, employee relations, employee satisfaction, employer, feedback, human resources, management, Online surveys, personnel, satisfaction surveys